TOKYO.IG is a photography project founded and run by Masahisa Matsunuma.It focuses on and captures everyday life in Tokyo, covering not only well-known neighbourhoods such as Shinjuku and Shibuya, but also smaller ones where most of the Tokyo people wake up in the morning and go to bed at night. Through this project, Masahisa intends to achieve the following;

1. Time passes by so fast in the city. You wake up in the morning and then find yourself standing on a crowded train. You arrive at your office and then find yourself sitting in front of the computer all day. Night falls by the time you leave the office and again you get back on a rush hour train.
But even on a day like that, your daily life may be filled with beautiful moments, and unless you stop in the hustle and bustle of the city, and look up and around sometimes, you might miss them. TOKYO.IG aims to capture those moments, moments when you are like a movie star. You are the star in your own life and your everyday life is worth capturing in a frame.

2. Tokyo is big. Although Shinjuku, Shibuya and Asakusa are top destinations for most visitors, there are many other places which are rich in local culture and definitely worth discovering. Through photography, TOKYO.IG would like to introduce visitors to those places so that they will have a chance to discover off-the-beaten-track Tokyo. Meet real Tokyo people and experience what locals see and feel every day.


1. 1日があっという間に過ぎていく東京の生活。朝起きたと思ったら、満員電車に揺られ、職場では1日中コンピュータの前に座って作業。オフィスを出る頃には既に暗くなり、また帰宅ラッシュに飲み込まれる。

2. 東京は広い。訪れた人は新宿、渋谷、浅草といったよく知られた街に向かいますが、それ以外にも個性的で魅力的な街がたくさんあります。実際多くの都民はそのような街に住み、日々暮らしています。写真を通してそのような街を紹介することで、東京を訪れた人がよりリアルな東京の暮らしや文化に触れる体験をすることにつながればと願っています。

Masahisa Matsunuma is a Tokyo based photographer who was born and grew up in Tokyo. He is passionate about capturing the beauty of everyday life.

Masahisa moved to Toronto, Canada to do his bachelor’s degree at the age of 19. After completing his computer science degree at York University, he returned to Tokyo and started his career in business and technology consulting with Accenture. The catastrophic earthquake made him decide to change his career and become self-employed. He participated in several projects to help recovery of the devastated people and regions, working with various parties including local communities, governments, NPOs and global companies.
In 2016, Masahisa opened a guesthouse in Yakushima and joined Campfire Hotels which is an outdoor services provider. That was about the time he started working seriously on photography.
Masahisa founded TOKYO.IG on November 1, 2017 and opened its instagram account. As of June 1, 2019, he has more than 65K followers and maintains over 8% engagement rate.

Connect with him on Social Media.

2016年には新しいチャレンジに取り組み、屋久島にゲストハウスをオープン、またグランピング団体であるCampfire Hotelsに参画。カメラに真剣に取り組み始めたのはちょうどその頃です。